Who We Are
Asli Fine Foods is rooted in the rich culinary traditions of South Asia, where food is a celebration of culture, memory, and connection. Founded in 1998 as National Salad Oil, Asli began with a vision to bring the purity and authenticity of South Asian ingredients to communities across North America. Today, it stands as a trusted importer and distributor with a growing family of brands that serve both everyday kitchens and special occasions.
From fragrant basmati rice and richly colored lentils to bold spice blends and essential pantry staples, Asli offers a comprehensive portfolio of products that reflect the vibrant rhythms of Indian and South Asian cooking. Each item is carefully sourced from top producers in over ten countries, including India, United Kingdom, Spain, Dubai, Canada, China, Kenya, and Australia, ensuring unmatched quality and cultural relevance.
More than just ingredients, Asli’s products tell stories of family meals, regional traditions, and the timeless flavors that define South Asian cuisine. For retailers, Asli Fine Foods delivers the authenticity and variety today’s shoppers seek, helping you meet the rising demand for global tastes with brands your customers can trust.
Asli Journey
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